BTL
BTL stands for Below The Line Marketing
BTL stands for Below The Line Marketing. BTL is a promotional strategy, used by companies to promote their products using different specific memorable strategies through the following channels :
- Direct Marketing
- Personal Selling
- Public Relations
- Sales Promotions
- Sponsorships
- Brand Activation
- Merchandising
- Telemarketing
- Free sampling & trial generation
- Exhibitions
Primarily, BTL promotes targeted group of audience. The companies using these strategies have complete control over these strategies. BTL is best suited when you focus on conversions & ROI.
Usually you’ll see brand or product offers for these types of campaigns.
Media which are used in BTL marketing are :
- Emails
- Point of Sale Marketing
- Sales promotion and much more
2 main advantage of BTL marketing is, as it is focused towards certain people, you know when your products get converted. And second is you can measure the conversion rate directly without any hassles.
Primarily, BTL promotes targeted group of audience. The companies using these strategies have complete control over these strategies. BTL is best suited when you focus on conversions & ROI.
Usually you’ll see brand or product offers for these types of campaigns.
Media which are used in BTL marketing are :
- Emails
- Point of Sale Marketing
- Sales promotion and much more
2 main advantage of BTL marketing is, as it is focused towards certain people, you know when your products get converted. And second is you can measure the conversion rate directly without any hassles.